I tried real-time blogging at last weekend’s CEC (Customer Engineering Conference), using my Treo 650, but without a decent blog tool it wasn’t really practical. I found myself wrestling with the web interface to MovableType rather than listening to the speakers – bad idea.
So here are my collected notes from CEC (slightly edited, definitely selective), followed by a few closing thoughts.
SATURDAY MORNING
One of the great traditions of CEC is the collection of video clips produced by various geo and functional orgs. It would be invidious to pick one as best, but the French piece – a Ken doll scaling the heights of a server to fix it, and earning the fulsome thanks of Barbie and her friends – got most applause. (But NZ had the best lip-sync.) And US PTS nailed the “piggybacking” joke perfectly. Best music (including alpenhorn) from Switzerland.
Next, Jim Baty & Hal Stern. Moving to utility model, refactoring business. Feels like it’s 1995 – tectonic shift again. Key messages: Technology is cultural. Addressing the PE (principal engineer) role – align with DE model. Community is key – blogging, BOFs. At CEC: Engage – act – share. When you go home: Communicate – train – improve.
Bob MacRitchie – EVP GSO: Described evolution of sales model. Review progress of Project Genesis [reorg of sales, professional services, and field engineering launched 12 months ago]. Simplify, flatten, empower org. (I’d missed that the US sales headquarters is moving to Boston – most of our US sales are east of the Mississippi.)
Marissa Peterson – services: services revenue & gross margin are improving significantly
Jonathan Schwartz – who never uses sports metaphors – appears in a Dallas Mavericks shirt.
How do we grow? Sell more to existing customers, or steal other people’s customers.
What’s changed over 3 years?
- Sparc vs. Itanium
- Solaris
- Storage revival – 6920
- x86 – now #1 Opteron seller, more coming
- JES
- Utility computing & grid (compare with IBM OnDemand fiasco)
- Java on devices
In response to Q&A:
- How come the OSS community is never satisfied with Sun, while IBM can do no wrong? The GPL people will never be happy, but they’re a minority. Second, we’re going to open source everything – JES, N1, etcetera – and if IBM won’t opensource WebSphere or Tivoli, they’re going to be left behind.
- OSS grows revenue. The key is developers, and they have no money. (Jonathan has only one button on his blog – Download NetBeans)
- What about N1? The technology in N1 was right on; our mistake was in overestimating the readiness of existing data centers to buy in. They don’t call them “brownfield sites” for nothing. On the other hand, the N1 technology is going to be critical to successfully creating a utility computing business
Greg Papadopoulos, CTO (via video): Computing becomes a commodity, but (network scale) computer systems aren’t. Consequences: operational concerns dominate, scale matters.
Robert Youngjohns – utility grid: What we’ve done, where we’re going. Great presentation – more material at the Sun Grid page.
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SATURDAY AFTERNOON
SOA and Jini – Tom Barratt & Larry Mitchell: Nothing unfamiliar, just wanted to see how people were presenting – and reacting to – SOA and Jini. Basic background, ray-tracing demo. Excellent discussion, good questions, lot of interest.
N1 SPS/SJS App Server – David Ogren: Talking about AppServer 8.1 + N1SPS 5.0. We got what David called the “Fire and Brimstone” to “Nirvana” presentation… Plus a nice demo.
InstallFest and Demo Room: Lots of cool stuff in the demo room. Re-installed Solaris 10 on my Ferrari from the latest flash archive.
SUNDAY MORNING
John Loicano, SW EVP: Big emphasis on Solaris, tools, restructuring JES Suites (especially Identity Management with Identity Auditor) Tag-team with Juan Soto (SW CTO & MktDev) for a deep dive on leading with SW for opening new customers. Emphasized importance of Netbeans vs. Eclipse. (Netbeans nailed all the recent tools awards.) Impressive performance numbers on the new TCP stack. Great demos of Solaris 10 Predictive Self-Healing and Identity Auditor.
Mark Canepa – network storage: Data management is more than storage…. Industry survey, strategy, product overview. Nice discussion of synergy between Solaris 10 zones and 6920 virtualization. Head-to-head comparison against EMC. Plea for help in improving remote monitoring connectivity. Java Storage System – not a technology, but a JES-style busness model. [The idea is interesting; I’m not crazy about the name.]
John Fowler & Andy Bechtolsheim: network systems: John summarized NSG history & progress. Stunning benchmark numbers, unveiled Galaxy: 8 socket (16-way, with dual cores) in new 4U packaging. BIG fans. The dual cores are coming very soon – well ahead of Intel. Full product line from 1U 2 sockets up to 4U 8 socket. Also blades – but no compromise in performance. Blades will support virtualized SAN port sharing, will save huge dollars. (Low cost, low speed blades aren’t cost-effective because of software licensing costs.) Will mix-and-match AMD and SPARC blades. Box design is dramatically future-proofed. Also mgmt sw and Nauticus (N2000) switches.Many early sales have been driven by customer solution and Blueprint sales. Seed units work well. Challenge: every sale is an audition. We can sell the boxes, need to make sure service will be able to meet the challenge.
David Yen, scalable systems EVP: What’s the difference between NSG and SSG? Ultimately, competence in system packaging vs. competence in silicon. SPARC roadmaps. Lots of interesting stuff: I wish he’d skipped the umpteenth repetition of “how chip-level multithreading works” to spend more time on the new material. Oh, well.
SUNDAY AFTERNOON
Real World Cluster Grids – Tony Kay: Disambiguating “grid”, all the way back to Foster & Kesselman. Important to match language with customer expectation – we say grid, they (may) say cluster, for example. Detailed discussions of HPC grids, especially oil & gas biz. Importance (or not) of various technologies: OGSA, Globus; cluster, MPI libs, network fabrics, file systems, specialized protocol stacks. Had a chance to talk to my former SunLabs colleague Bruce Daniels who’s now in PS.
ZFS – Nolen Hayden: (Jeff Bonwick was sick: his director subbed for him.) Interesting to hear the issues that were uppermost in the minds of the customer-facing engineers.
Grids for Financial Services – Alec Muffett: Intensely, relentlessly, and amusingly pragmatic and iconoclastic. But you knew that.
FINAL THOUGHTS
- An excellent conference – kudos to Hal Stern and Jim Baty, and their team.
- I really regret that I had to miss the Monday morning session, especially Scott’s talk.
- While I understand the traditional focus on the field engineering organization, I really think that CEC has turned into something that speaks to all of engineering. How we could achieve this while preserving the value to the field I have no idea….
- The openness of the whole event was remarkable. At lunch on Saturday, I asked Hal whether it was all bloggable. “Absolutely!” he said.