From today’s Guardian: Scientists learn the taste of words: “Now you know why those restaurant menus wax lyrical about that succulent salmon on a bed of piquant herbs. The words themselves enhance the flavour. Oxford scientists today confirm what every sommelier has always known instinctively: that labels can trick the brain into a different kind of perception.”
(fMRI = “functional magnetic resonance imaging”. Check out the gallery. No, this particular image doesn’t have anything to do with today’s Guardian story, but it’s too cool to pass up….)