James Lileks, on how owning the latest gear from Apple makes you… well, better: cool, more hip, just a superior kind of human being. But as he admits “On the other hand, I must be honest. Those of us who are true Apple devotees will buy almost anything they make. We know it, and we don’t care. If they came out with an iPod RiceGrain that was implanted under your skin and played six notes, I’d buy it.”