So much for "Web 2.0"

Great rant by Zeldman on the Web 2.0 meme:

But nothing, not even the rants of political bloggers, was as exciting as the scent of money. As the first properly valued “Web 2.0” properties began to find buyers, a frenzy like the old one popped hideously back to life. Yahoo spent how much? Google bought what? Here was real blood in the water.
But how to persuade the other sharks in the tank that this blood feast was different from the previous boom-and-bust? Easy: Dismiss everything that came before as Web 1.0.
[…]
As for me, I’m cutting out the middleman and jumping right to Web 3.0. Why wait?

(Via Slashdot.)