On Saturday I received a slim, glossy package in the mail. It was from Macallan, and contained a DVD with a 17 minute film about the making of Macallan single malt Scotch. Quite apart from being interesting and educational, it got me thinking about 21st century marketing. A DVD is now a disposable piece of collateral material. Mmmmm….
So here’s a suggestion for George Soros, the “legendary investor and philanthropist” who’s pledged his fortune to get rid of George Bush. Fund the creation of a short video based on the devastating book The Price of Loyalty: George W. Bush, the White House, and the Education of Paul O’Neill by Ron Suskind. It doesn’t have to be fancy: a few video clips, plus still shots (using the Ken Burns Effect from Apple’s iMovie, perhaps), with a voice-over narrated by a super-trustworthy voice. Morgan Freeman would be good. Slap it onto DVD and mail a copy to every household in the USA.
